MÁS QUE ARTÍCULOS

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The cloud killed the partner. What now?

This article charts the historical collapse of traditional technology distribution models and proposes a new framework, the "Tech Partner 3.0 Model," to restore partner profitability in the cloud era. The author details how the industry shifted from territorial "Model 1.0" generalists—who earned high margins for absorbing local market complexity—to "Model 2.0," where cloud computing commoditized software delivery, squeezed partner margins down to 5–20%, and introduced severe economic risks. To solve this crisis, the piece advocates for "Model 3.0," which breaks up the traditional all-in-one partner role into an ecosystem of functional specialists: distinct entities optimized specifically for demand generation, implementation services, or transactional infrastructure. Ultimately, the author contends that hyperscalers, ISVs, and channel partners must abandon generalist strategies and embrace collaborative specialization to build a sustainable, high-margin partner network.

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Why I changed how I pitch AI: It’s no longer about saving money, but managing tokens and adoption

Written by an enterprise technology leader with over 30 years of experience, this article outlines a strategic shift for executives from viewing AI as a short-term cost-cutting tool to integrating it into core business strategies. The author argues that successful AI adoption requires direct C-suite ownership, an acceptance of AI’s probabilistic nature over rigid IT standards, and a deep financial understanding of token-based pricing models rather than flat subscription fees. Ultimately, the piece warns that focusing solely on headcount reduction or marginal financial savings harms service quality and long-term enterprise value, advocating instead for using AI as an operational multiplier to accelerate broader corporate goals.

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La expansión internacional ya no se construye, se consume como servicio

Buscan empresas mexicanas crecer de manera ágil y flexible en otros países rumbo al 2026

Cómo expandirse globalmente sin inversión de capital

Cómo expandirse internacionalmente sin abrir oficinas ni crear filiales

Cómo operar en más de 40 países sin abrir oficinas o constituir sociedades

Con esta plataforma las empresas pueden facturar por todo América Latina

Emprendedores buscan mercados fuera de sus países

Empresas mexicanas impulsan expansión ágil en 2026

En crecimiento, empresas que ofrecen servicios financieros mediante tecnología

Entrevista sobre la exportación de servicios digitales (Carlos Mota)

Firmas podrán competir globalmente sin que trámites o fronteras sean un freno

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How to operate in more than 40 countries without opening offices or establishing companies

An overview focused on logistics and foreign trade outlining how tech and service companies can expand operations into over 40 countries immediately, invoicing locally and meeting compliance standards without establishing local infrastructure or entities.

Presión por encontrar nuevas fuentes de ingresos impulsa a emprendedores a buscar mercados fuera de sus países

Startups y empresas en etapas tempranas pueden internacionalizarse gracias a la digitalización con modelos operativos flexibles